Logo designed for Trust Air
Logo of Trust Air Co., Ltd.
Business card designed for Trust Air.
A5-size leaflets designed for Trust Air.
Office identity designed for Trust Air company.
The meaning of the logo designed for Trust Air Company.
Logo of Trust Air is created and combined based on the business operation criteria of the company: Bring to customers the satisfaction and absolute reliability when using online ticketing service of Trust Air, as the company's slogan: "Starting from the Trust".
Firstly, in terms of colors, the logo is used with two colors: blue and saffron.
- Blue symbolizes Shui (water) elementSa
- ffron symbolizes Jin (metal) element
In the five elements theory, Jin supports Shui and brings prosperity to Shui. The word "Trust" is blue, "Air.vn" is saffron, meaning the development promotion. With Trust Air, trust factor is put on top. Therefore, the designers used the saffron color in "Air.vn" with the meaning of promoting "Trust" to develop and go further.
The arrangement of color blocks standing side by side seems simple but absolutely reasonable. The designer did not nest the letters but separate them into blocks. This shows the simple but extremely scientific work style of Trust Air Co., Ltd, ensuring the customers using Trust Air’s services will not be troubled of taking too much time to book online tickets.
The font use also carries the designer's intentions. The word "Trust" is not designed in a fussy, winding, and flowery way but very gently, giving the viewer the sense of reliability and solidity as the meaning it contains. In addition, the letter A in the word AIR is stylized with the image of an aircraft, demonstrating the operation field of the company.
This logo design is highly appreciated by the client because it represents the harmonious combination between the three categories of contemporary design and the creativity of the designer: the color, five elements, and strength - blank, creating the condensation between lines and block correlation. Trust Air’s logo gains enough aesthetics and completion elements in brand view.